Former Obama administration USDOT and L.A. Metro Official Ryan Lynch Joins JTR Strategies as Senior Associate
Washington, DC – JTR Strategies (jtrstrategies.com), a boutique Washington, DC-based lobbying and public affairs consultancy founded in 2017 by former Obama administration and Capitol Hill veteran Jenny Rosenberg, announced that Ryan Lynch has joined the firm as a Senior Associate. In this role, Ryan will support JTR Strategies in client services at the federal, state and local levels with a focus on transportation and infrastructure, coalitions, public affairs, and the growth of JTR Strategies’ west coast presence.
An Obama administration appointee and former Los Angeles Metropolitan Transportation Authority (L.A. Metro) official, Ryan brings a wealth of experience in transportation and politics to JTR Strategies.
Ryan served for eight years in various roles at the U.S. Department of Transportation (DOT) under former Secretaries Ray LaHood and Anthony Foxx. At the Federal Transit Administration (FTA), Ryan focused on the successful implementation of the American Recovery Act and managed strategic outreach with transit organizations, industry leaders, and state and local elected officials nationwide. Ryan also spent several years in the Office of the Secretary, leading a team that focused on promoting multimodal and interagency transportation and infrastructure initiatives in the US and abroad.
“Ryan is going to be a tremendous asset to the firm. He is widely respected in for his commitment to advancing transportation and infrastructure initiatives at the federal, state, and local levels, and his ability to build and manage the most complex public affairs projects,” said JTR Strategies founder Jenny Rosenberg. “Ryan will bring these most valued skills and his diverse and expansive relationships to support our clients, both in Washington and on the west coast. Furthermore, Ryan understands and knows how to navigate the often-complex operation of federal agencies in Washington, D.C. and therefore will be a problem solver for all of our clients.”
While at L.A. Metro, Ryan led high-profile public affairs initiatives to change the perception of Los Angeles as “just a car city” and highlight more equitable access for all communities to transportation options. Additionally, Ryan worked with agency senior leadership, local elected officials, and community stakeholders to build support for, and increase usage of, various modes of public transportation in Los Angeles.
About Ryan Lynch
Ryan holds a Bachelor of Science degree in Business Marketing from Arizona State University. He also holds an Executive Leadership Program Certificate from the Saïd Business School at the University of Oxford.
Ryan can be reached at firstname.lastname@example.org.
JTR Strategies Infrastructure Speaker Series Featured in Politico Following Rollout of the American Jobs Plan Act Proposal
Washington, DC - JTR Strategies was thrilled to host our former Obama administration DOT colleagues Peter Rogoff, CEO of Sound Transit, and Shoshana Lew, Executive Director of the Colorado Department of Transportation, last Friday for our second conversation about a possible infrastructure bill, just hours after The American Jobs Plan proposal was introduced by the White House.
JTR Strategies Founder Featured in Politico story, "Biden infrastructure road could be long, painful"
Washington, DC - Ahead of the Biden administration's rollout of the American Jobs Plan Act proposal, JTR Strategies Founder Jenny Rosenberg spoke with Politico on the complicated politics of pushing an infrastructure bill through the Congress.
From the story, "Biden infrastructure road could be long, painful":
While the Biden plan could be pushed through without Republican votes using the corporate tax hikes as a pay-for, lawmakers will have to find bipartisan support for a method of funding the surface bill, even if that's just through deficit spending. A gas tax hike is out of the question, as is a vehicle miles traveled fee, which was the subject of a brief kerfuffle involving Transportation Secretary Pete Buttigieg last week. Lawmakers have floated a truck-only tax, which the trucking industry has fiercely opposed.
Still, there is a significant history of bipartisanship on transportation matters, said former Obama DOT official and JTR Strategies founder Jenny Rosenberg.
“But frankly, if they know that Republicans at the end of the day are not going to vote for the bill, that could influence bipartisanship,” she said.
When it comes to the Senate, where Democrats have an even tighter margin and moderates like West Virginia’s Joe Manchin hold out for GOP participation, there could be a much slower timeline for passing the bill, she said.
In any case, she said Democrats were likely to be relentless on the bill this year.
“Democrats see this is a once-in-a-generation opportunity to get something done with the Biden plan,” she said. “So that may mean that the surface reauthorization is a reauthorization bill without anything more than that in it, and bold proposals will be in this infrastructure package that the president is going to lay out later today.”
JTR Strategies and Partner Liberty Plain Featured in Politico Influence's Retrospective on Covid's Impact on Lobbying: "How do you put on your virtual fly in?"
Washington, DC - JTR Strategies and its strategic partner firm Liberty Plain were featured in Politico Influence's one year retrospective on the pandemic's impact to the lobbying industry. Influence featured JTR Strategies Founder Jenny Rosenberg and Senior Advisor Suzi Emmerling, as well as Liberty Plain Founder Rachael Moore.
HOW DO YOU PUT ON A VIRTUAL FLY-IN?: When the world shut down a year ago this week due to the mushrooming coronavirus outbreak, K Street and many of the nation’s trade organizations were forced to make adjustments on the fly like every other industry, and that included making changes to a springtime Washington mainstay, the fly-in, which was forced from the halls of Congress onto Zoom (or Teams, or Webex). — A year later fly-ins are still taking place virtually, but K Street has learned from the growing pains of last spring. The demand for advice about putting on a successful virtual fly-in rose to the point that JTR Strategies along with Liberty Plain Consulting, put together a one-sheeter for clients with tips for putting on a virtual fly-in without a hitch.
— “It's not rocket science,” said Suzi Emmerling, who helped compile the tipsheet along with JTR Strategies founder Jenny Rosenberg. “But it's also like, if everybody did it, it would be a better meeting.” Their tips include being organized and doing your homework ahead of meetings, as well as doing a test run of tech platforms and ensuring good sound quality and lighting. They also recommend having a back-up plan in place in case of tech failures, making the most of your time with succinct messaging and making presentations and meetings interactive and visually stimulating.
— “It's really important for our clients to be prepared with concise materials, concise messaging, so that they can get their point across virtually,” Rosenberg said in an interview this week, noting that although the lack of travel time from meeting to meeting allows lobbyists to fit more in, “you, unfortunately, have lost the face-to-face contact that is such an essential part of lobbying.”
— But while lobbyists are itching to get back to face-to-face meetings, with Rosenberg emphasizing the importance of fly-ins to industries hit hard by the pandemic, Barnes, who said that there are a record number of participants signed up for her trade group’s fly-in later this month, noted that one upside to the shift online is that it’s created opportunities for trade associations with smaller budgets.
Influence can be found here: https://www.politico.com/newsletters/politico-influence/2021/03/11/how-do-you-put-on-a-virtual-fly-in-793940
Washington, DC - Today, JTR Strategies Founder Jenny Rosenberg moderated the opening panel for the ABA Forum on Air and Space Law: 2021 Virtual Update Conference. The panel titled, "How Will Congress and the Biden Administration Move Aviation Policy Forward in 2021?" A detailed memo and background on the panel can below.
The panel reviewed and analyzed federal legislative measures that addressed the impact of COVID-19 on the aviation industry including the Payroll Support Program (PSP) which was included in H.R. 748, the CARES Act, and H.R.133 the Consolidated Appropriations Act of 2021. Panelists also discussed the latest proposal for airline, contractor, manufacturer, and airports assistance in the Biden administration’s stimulus package, and whether more aid will be needed in late 2021. In addition, panelists will discuss the possibility of a major federal infrastructure investment in the coming years, progress on the implementation of the FAA Reauthorization Act of 2018, and new entrants in aviation.
Panel participants included:
• Mike Tien, Senior Counsel, United States House of Representatives Committee on Transportation and Infrastructure, Washington, DC
• Mike Reynolds, Deputy Policy Director for Aviation and Space, United States Senate Committee on Commerce, Science, and Transportation, Washington, DC
• Christa Lucas, Senior Vice President of Government Affairs, National Business Aviation Association, Washington, DC
• Dave Semanchik, Senior Attorney, Air Line Pilots Association, Washington, DC
• Rachel Devine, VP - Legal & Policy, Boom Supersonic, Washington, DC
The ABA Forum’s conferences and other activities serve as the one-stop shop for attorneys interested in all aspects of domestic and international air and space law, as well as regulatory issues arising from governmental entities such as FAA, DOT, NASA and EASA. More on the Forum's 2021 Annual Update Conference can be found here.
Marke “Hoot” Gibson (Maj Gen Ret), Former FAA Senior Advisor for UAS Integration and NUAIR President and CEO, Joins JTR Strategies as Senior Advisor
Washington, DC – JTR Strategies, a Washington, DC-based lobbying and public affairs consultancy focused on international transportation and public health founded in 2017 by former Obama administration and Capitol Hill veteran Jenny Rosenberg, is pleased to announce that Marke “Hoot” Gibson (Maj Gen Ret) has joined the firm as a Senior Advisor. In this role, Gen. Gibson will advise clients on an array of issues surrounding the safe and secure operations of unmanned aircraft systems (UAS) in both governmental and commercial areas of operations, counter UAS operations, NextGen, pilot training, and government contracting.
Gen. Gibson has more than four decades of extensive aviation experience and is a renowned expert in UAS integration. He brings a unique depth of experience from working in the federal government as a senior military officer focused on homeland aviation security issues following 9/11, and later serving as the Senior Advisor to the FAA for UAS Integration where he was Chair of the Interagency Executive Committee (EXCOM) for UAS integration and related security issues.
In his position as the FAA Senior Advisor for UAS Integration, Gen. Gibson was involved in many of the early UAS regulatory initiatives that are now coming to fruition today. Recently, Gen. Gibson was the President and CEO of NUAIR (the Northeast UAS Airspace Integration Research Alliance, Inc.) in Syracuse, NY – one of seven federally designated UAS test sites in the US. In that role, Gibson directed the organization’s efforts to safely integrate UAS in the Northeast and Michigan, and provide testing opportunities for Advanced Air Mobility (AAM) and eVTOLs (electric vertical takeoff and landing aircraft).
“I am excited to announce the addition of Hoot Gibson as Senior Advisor. Hoot is known globally for having one of the most impressive and diverse backgrounds in aviation and a visionary for the future of aviation. He is a champion for the benefits advanced aviation technology will bring to our economy and society from job creation to a more efficient airspace system,” said JTR Strategies founder Jenny Rosenberg. “As a colleague at the FAA and DOT, Hoot was a confidant and advisor to me and so many other high-ranking officials across the federal government. Hoot is now a sought-after advisor to private sector leaders on aviation technology, safety, and security issues. I know Hoot will bring his incredible experience and leadership to our clients.”
Gen. Gibson holds seats on several boards and serves as an advisor to a diverse set of high-tech companies involved in commercial space, artificial intelligence infrastructure, and UAS integration. He has spent several years as an independent consultant since leaving government service. Gen. Gibson is a graduate of the US Air Force Academy and received his MS degree in National Security Studies at the National War College. Gen. Gibson’s can be reached on email@example.com.
About JTR Strategies
JTR Strategies, a DC-based lobbying and public affairs consultancy, was founded in 2017 by Jenny Rosenberg after nearly two decades of experience as a high-ranking executive branch and Capitol Hill official. Throughout her career, Jenny has been involved in transportation and public health policy and regulation, as well as government oversight, public affairs and crisis communication. Working with JTR Strategies, clients benefit from the firm’s expert understanding of the inner workings of federal government agencies, as well as the intersection of Capitol Hill, the Executive Branch, media, and K Street, which provides clients best in class counsel and the creation of successful influencing strategies.
Suzi Emmerling, Former Obama Administration and City of Los Angeles Official, Joins JTR Strategies as Senior Advisor
Washington, DC – JTR Strategies (jtrstrategies.com), a boutique Washington, DC-based lobbying and public affairs consultancy founded in 2017 by former Obama administration and Capitol Hill veteran Jenny Rosenberg, announced that Suzi Emmerling has joined the firm as a Senior Advisor. In this role, Suzi will expand JTR Strategies’ footprint to the west coast where she will be supporting Rosenberg in client services at the federal and state levels.
Suzi brings a wealth of experience to JTR Strategies from her years in the federal government as an appointee of President Obama, in the City of Los Angeles as an high ranking advisor to Mayor Eric Garcetti, and as an alum of the Center for American Progress (CAP). Rosenberg and Emmerling worked closely together during the Obama administration while serving in senior executive roles at the U.S. Department of Transportation.
“I am so proud to have Suzi join JTR Strategies and bring our clients the razor-sharp strategic advisory skills that define her unique and impressive background,” said JTR Strategies founder Jenny Rosenberg. “Suzi was a trusted colleague of mine and so many others when we served together at the U.S. DOT and there’s a reason why the most high-ranking leaders in government – at all levels and across the country – have sought her out to manage their public profiles and portfolios. I know she will bring these most valued skills and her diverse and expansive relationships to support our clients, both in Washington and on the west coast. Furthermore, Suzi understands the often-complex relationship between Washington and California and will be a problem solver for all of our clients.”
As the Deputy Chief of Staff and Director of Public Affairs at the U.S. Department of Transportation, Emmerling served on the executive leadership team and advised former Secretary Anthony Foxx on all transportation issues and crises before the department. During her time at DOT, she worked closely with her counterparts in the White House on all major transportation and infrastructure-related rollouts and initiatives and maintained close oversight of every mode of transportation to ensure that President Obama and Secretary Foxx’s priorities were implemented. Highlights include working with Rosenberg on reinstating commercial flights to Cuba and the FAA’s Drone Program, as well as Federal Automated Vehicle Policy, the 2015 Philadelphia Amtrak derailment, the Ladders of Opportunity initiative, movement of crude oil by rail, and the national Smart Cities Competition.
Prior to joining JTR Strategies, Emmerling worked for the City of Los Angeles as the Director of Communications for Los Angeles Mayor Garcetti. She also served on the 2013 Presidential Inaugural Committee, the 2012 Obama for America campaign, and the Democratic National Convention Host Committee in Charlotte, NC. She is currently the Chief Communications Officer for The Eli and Edythe Broad Foundation in Los Angeles.
Suzi can be reached at firstname.lastname@example.org.
About JTR Strategies and Jenny Rosenberg
JTR Strategies, a DC-based lobbying and public affairs consultancy, was founded in 2017 by Jenny Rosenberg after nearly two decades of experience as a high-ranking executive branch official in the Obama administration and Capitol Hill official in the U.S. Senate and House of Representatives. Working with JTR Strategies, clients benefit from the firm’s expert understanding of the inner workings of the federal government, as well as the intersection of Capitol Hill, the Executive Branch, media, and K Street, which provides clients best in class counsel and the creation of successful influencing strategies.
About Suzi Emmerling
Emmerling holds a Bachelor of Arts degree in French and Political Science from the University of California – Los Angeles. She also holds a Certificate in Political Science from L’Institut d’Etudes Politiques at the Université de Bordeaux, France. Emmerling lives in Los Angeles, CA with her husband and two children.
JTR Strategies Founder Jenny Rosenberg Featured in NBC News Investigative Story on Lack of COVID-19 Vaccine Public Health Education Campaign
JTR Strategies Founder Jenny Rosenberg was quoted by NBC News in a story on December 8, 2020 titled, "Trump administration has yet to launch promised effort to get Americans to trust Covid-19 vaccines."
The story examined a lagging national public education effort to encourage Americans to get the vaccine and educate about the available shots. According to NBC, at least 15 states said they were planning their own extensive communications campaigns to encourage the public to take the shot.
As the former head of communications for the U.S. Department of Health and Human Services Office of the Assistant Secretary for Health and the U.S. Surgeon General, Jenny Rosenberg was sought out by NBC for a comment on the concern among states about the lack of a national public health education strategy.
Rosenberg told NBC News, "We know that among some segments of our country, there exists a dangerous skepticism about the value of vaccination,” said Jenny Rosenberg, who ran communications for the Office of the Surgeon General during the Obama administration. “Overcoming this hurdle — which for some people may be completely rational, given our nation's mixed history with some misguided policies of the past — should already be well underway."
To read the full story, please follow this link.
CARE About Fibroids Executive Director Jenny Rosenberg quoted in press release about first FDA approved oral medication for the treatment of uterine fibroids in pre-menopausal women
On May 29, 2020, Jenny Rosenberg, Executive Director of CARE About Fibroids, was featured in an announcement from AbbVie and Neurocrine Biosciences on the U.S. Food and Drug Administration's (FDA) approval of ORIAHNN for the management of heavy menstrual bleeding due to uterine fibroids in pre-menopausal women. Rosenberg has been leading CARE About Fibroids' advocacy around the push for investments and advancements in innovative treatments for women suffering from symptomatic fibroids.
"We have heard from women with fibroids across the country who have been hopeful for a treatment with the potential to address their bleeding effectively," said Jenny Rosenberg, executive director of CARE About Fibroids. "The FDA's approval of an oral treatment for women suffering from heavy menstrual bleeding due to uterine fibroids marks a step forward in women's health."
To read the full announcement, click here.
JTR Strategies and Liberty Plain Consulting Announce Crisis Communication and Reputation Management Collaboration
With more than four decades of combined experience, principals deliver customized counsel to prepare for and manage disruption, challenges and change
Washington, DC & Baton Rouge, LA – May 21, 2020 – Jenny Rosenberg, Founder of JTR Strategies, and Rachael Moore, Founder of Liberty Plain Consulting, are announcing today the formation of a collaboration to offer clients expanded crisis communications, reputation management and government oversight consulting services. The new partnership builds on Rosenberg’s tenure as communications director for the House Oversight and Government Reform Committee, Senate Commerce Committee, and Federal Aviation Administration (FAA), and Moore’s experience managing reputation and crisis engagement for top multinational companies.
“Now more than ever, leaders need to engage effectively with the public, their employees and the government,” said Moore. “Preparing for disruption and creating a solid communications strategy can be daunting for any organization. Together with JTR Strategies, we are able to bring clients enhanced services to navigate their response to a crisis and help their reputation thrive in its aftermath.”
“This collaboration will layer our first-hand knowledge of the inner workings of government oversight and investigations with a keen understanding of the core elements of reputation management,” added Rosenberg. “Our clients will benefit from skilled practitioners who are battle-tested and ready to guide them through the chaos of a crisis.”
Collaboration connects complementary strengths
The collaboration between Rosenberg and Moore offers senior leaders and issue managers counsel and support from seasoned communicators with direct experience at the highest levels of government and the private sector.
Clients will benefit from services including:
About Jenny Rosenberg and Rachael Moore:
Jenny Rosenberg launched JTR Strategies after serving in senior executive and leadership roles in the federal government and on Capitol Hill. Most notably, Jenny led and managed communications for the powerful U.S. House Committee on Oversight and Government Reform, the main investigative and government oversight body in the House of Representatives, and continued this work as Communications Director for the U.S. Senate Committee on Commerce, Justice and Science and the U.S. Senate Committee on Appropriations. Jenny also served as Assistant Administrator for Communications at the Federal Aviation Administration (FAA) where she worked on behalf of the FAA to mitigate communications crises and spearhead strategic communications, and led communications for public health and the U.S. Surgeon General at the U.S. Dept. of Health and Human Services. Jenny has driven positive results in the spotlight of the nation’s capital, both from inside government and for her private sector clients. Rosenberg is uniquely able to advise clients on strategies to buttress their brands and reputations whether they are going through, or have already gone through, the Washington gauntlet.
Rachael Moore has nearly twenty years of experience in public affairs and strategic storytelling. Prior to founding Liberty Plain Consulting, Rachael served as media attaché at U.S. Embassy Singapore, where she acted as advisor to the Ambassador and senior staff, and directed the Embassy’s social media and press operations. Before joining the State Department, she led Asia Pacific marketing communications strategy for a leading global insurer, and also served as an on-the-record spokesperson supervising media relations for a Fortune 50 energy company’s global operations. She has held several roles directing public and stakeholder communications in the health care sector and was a regular contributor to The Boston Globe and The Washington Examiner.
Jenny Rosenberg’s bio can be found here.
Rachael Moore’s bio can be found here.
To speak with the principals, contact: Jenny Rosenberg, Founder, JTR Strategies (Jenny@jtrstrategies.com), and Rachael Lille Moore, Founder, Liberty Plain (email@example.com).