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On May 29, 2020, Jenny Rosenberg, Executive Director of CARE About Fibroids, was featured in an announcement from AbbVie and Neurocrine Biosciences on the U.S. Food and Drug Administration's (FDA) approval of ORIAHNN for the management of heavy menstrual bleeding due to uterine fibroids in pre-menopausal women. Rosenberg has been leading CARE About Fibroids' advocacy around the push for investments and advancements in innovative treatments for women suffering from symptomatic fibroids. "We have heard from women with fibroids across the country who have been hopeful for a treatment with the potential to address their bleeding effectively," said Jenny Rosenberg, executive director of CARE About Fibroids. "The FDA's approval of an oral treatment for women suffering from heavy menstrual bleeding due to uterine fibroids marks a step forward in women's health." To read the full announcement, click here.  With more than four decades of combined experience, principals deliver customized counsel to prepare for and manage disruption, challenges and change Washington, DC & Baton Rouge, LA – May 21, 2020 – Jenny Rosenberg, Founder of JTR Strategies, and Rachael Moore, Founder of Liberty Plain Consulting, are announcing today the formation of a collaboration to offer clients expanded crisis communications, reputation management and government oversight consulting services. The new partnership builds on Rosenberg’s tenure as communications director for the House Oversight and Government Reform Committee, Senate Commerce Committee, and Federal Aviation Administration (FAA), and Moore’s experience managing reputation and crisis engagement for top multinational companies. “Now more than ever, leaders need to engage effectively with the public, their employees and the government,” said Moore. “Preparing for disruption and creating a solid communications strategy can be daunting for any organization. Together with JTR Strategies, we are able to bring clients enhanced services to navigate their response to a crisis and help their reputation thrive in its aftermath.” “This collaboration will layer our first-hand knowledge of the inner workings of government oversight and investigations with a keen understanding of the core elements of reputation management,” added Rosenberg. “Our clients will benefit from skilled practitioners who are battle-tested and ready to guide them through the chaos of a crisis.” Collaboration connects complementary strengths The collaboration between Rosenberg and Moore offers senior leaders and issue managers counsel and support from seasoned communicators with direct experience at the highest levels of government and the private sector. Clients will benefit from services including:
About Jenny Rosenberg and Rachael Moore: Jenny Rosenberg launched JTR Strategies after serving in senior executive and leadership roles in the federal government and on Capitol Hill. Most notably, Jenny led and managed communications for the powerful U.S. House Committee on Oversight and Government Reform, the main investigative and government oversight body in the House of Representatives, and continued this work as Communications Director for the U.S. Senate Committee on Commerce, Justice and Science and the U.S. Senate Committee on Appropriations. Jenny also served as Assistant Administrator for Communications at the Federal Aviation Administration (FAA) where she worked on behalf of the FAA to mitigate communications crises and spearhead strategic communications, and led communications for public health and the U.S. Surgeon General at the U.S. Dept. of Health and Human Services. Jenny has driven positive results in the spotlight of the nation’s capital, both from inside government and for her private sector clients. Rosenberg is uniquely able to advise clients on strategies to buttress their brands and reputations whether they are going through, or have already gone through, the Washington gauntlet. Rachael Moore has nearly twenty years of experience in public affairs and strategic storytelling. Prior to founding Liberty Plain Consulting, Rachael served as media attaché at U.S. Embassy Singapore, where she acted as advisor to the Ambassador and senior staff, and directed the Embassy’s social media and press operations. Before joining the State Department, she led Asia Pacific marketing communications strategy for a leading global insurer, and also served as an on-the-record spokesperson supervising media relations for a Fortune 50 energy company’s global operations. She has held several roles directing public and stakeholder communications in the health care sector and was a regular contributor to The Boston Globe and The Washington Examiner. Jenny Rosenberg’s bio can be found here. Rachael Moore’s bio can be found here. ### To speak with the principals, contact: Jenny Rosenberg, Founder, JTR Strategies ([email protected]), and Rachael Lille Moore, Founder, Liberty Plain ([email protected]). A recent article from E&E News featured comments from Jenny Rosenberg on the role that drones can play in helping public and private sector entities meet the current and future public health demands that are a result of the pandemic. "The U.S. drone community is stepping up to the pandemic challenge through innovation, which is at the core of our culture," said Rosenberg. "We are excited to see the country embracing drones and accelerating their adoption as a forward-looking way to help our society navigate this difficult chapter in our history. Drones may solve coronavirus cleanup challenges Ariana Figueroa, E&E News reporter Published: Tuesday, May 12, 2020 As states look to reopen their economies, the solution to keeping public spaces disinfected from the coronavirus might come from a new source: Drones. With the concern of public spaces acting as hotbeds for coronavirus outbreaks, drone companies and trade groups like the Alliance for Drone Innovation (ADI) say they are reconfiguring their products, coordinating with the Federal Aviation Administration and working with local officials to get permission to spray disinfectants in large areas such as sporting arenas, public parks and bus stops. "The U.S. drone community is stepping up to the pandemic challenge through innovation, which is at the core of our culture," said Jenny Rosenberg, executive director for ADI. "We are excited to see the country embracing drones and accelerating their adoption as a forward-looking way to help our society navigate this difficult chapter in our history," she added. Other countries have used drones to disinfect public spaces during the pandemic. Private companies sent drones to Daegu, South Korea — where there was a coronavirus outbreak — to sanitize the city. India's government also deployed drones to clean the city of Indore. Drone companies in the U.S. are looking to follow suit. EagleHawk, a company in Buffalo, N.Y., has spent several months testing its drones, which have been used to conduct safety inspections for buildings and to disinfect indoor stadiums and outdoor sporting areas. Though it's unclear when sports fans will fill stadiums again, Patrick Walsh, EagleHawk's CEO, said his company sees the task of keeping stadiums and arenas sanitized falling on drones. "We think for the next year or two, this virus is going to be prevalent," Walsh said. "We feel that this level of cleanliness might be a standard going forward where people are just going to have the expectation that a place is clean and it's been disinfected." Another company that is looking to use drones to disperse disinfectants is OMI Environmental Solutions. OMI announced in early April the possibility of using its drones to clean indoor areas such as warehouses, school gyms or cafeterias and movie theaters. The drones work by spraying EPA-approved disinfectants that are effective at killing COVID-19 within 60 seconds, according to the company's website. While EagleHawk does not currently have any contracts to use the drones to disperse disinfectants, Walsh hopes that when New York moves to initiate a reopening phase, his company will be considered. "Our hope is to be in those discussions early on so we're thinking, 'How can we do this safely?'" he said, adding, "Our solution gives them an opportunity to maybe do it sooner." Walsh also said he's coordinating with the New York State Department of Environmental Conservation to make sure there is no environmental impact from the chemicals the drones spray in outdoor areas. A spokesperson from New York's DEC said in a statement that the agency has reached out to EPA for guidance on "the use of drones in the application of antimicrobial pesticides." "EPA is currently evaluating several issues related to the proposed practice," the spokesperson said. EPA did not respond to requests for comment. |
