JTR Strategies and Liberty Plain Consulting Announce Crisis Communication and Reputation Management Collaboration
With more than four decades of combined experience, principals deliver customized counsel to prepare for and manage disruption, challenges and change
Washington, DC & Baton Rouge, LA – May 21, 2020 – Jenny Rosenberg, Founder of JTR Strategies, and Rachael Moore, Founder of Liberty Plain Consulting, are announcing today the formation of a collaboration to offer clients expanded crisis communications, reputation management and government oversight consulting services. The new partnership builds on Rosenberg’s tenure as communications director for the House Oversight and Government Reform Committee, Senate Commerce Committee, and Federal Aviation Administration (FAA), and Moore’s experience managing reputation and crisis engagement for top multinational companies.
“Now more than ever, leaders need to engage effectively with the public, their employees and the government,” said Moore. “Preparing for disruption and creating a solid communications strategy can be daunting for any organization. Together with JTR Strategies, we are able to bring clients enhanced services to navigate their response to a crisis and help their reputation thrive in its aftermath.”
“This collaboration will layer our first-hand knowledge of the inner workings of government oversight and investigations with a keen understanding of the core elements of reputation management,” added Rosenberg. “Our clients will benefit from skilled practitioners who are battle-tested and ready to guide them through the chaos of a crisis.”
Collaboration connects complementary strengths
The collaboration between Rosenberg and Moore offers senior leaders and issue managers counsel and support from seasoned communicators with direct experience at the highest levels of government and the private sector.
Clients will benefit from services including:
About Jenny Rosenberg and Rachael Moore:
Jenny Rosenberg launched JTR Strategies after serving in senior executive and leadership roles in the federal government and on Capitol Hill. Most notably, Jenny led and managed communications for the powerful U.S. House Committee on Oversight and Government Reform, the main investigative and government oversight body in the House of Representatives, and continued this work as Communications Director for the U.S. Senate Committee on Commerce, Justice and Science and the U.S. Senate Committee on Appropriations. Jenny also served as Assistant Administrator for Communications at the Federal Aviation Administration (FAA) where she worked on behalf of the FAA to mitigate communications crises and spearhead strategic communications, and led communications for public health and the U.S. Surgeon General at the U.S. Dept. of Health and Human Services. Jenny has driven positive results in the spotlight of the nation’s capital, both from inside government and for her private sector clients. Rosenberg is uniquely able to advise clients on strategies to buttress their brands and reputations whether they are going through, or have already gone through, the Washington gauntlet.
Rachael Moore has nearly twenty years of experience in public affairs and strategic storytelling. Prior to founding Liberty Plain Consulting, Rachael served as media attaché at U.S. Embassy Singapore, where she acted as advisor to the Ambassador and senior staff, and directed the Embassy’s social media and press operations. Before joining the State Department, she led Asia Pacific marketing communications strategy for a leading global insurer, and also served as an on-the-record spokesperson supervising media relations for a Fortune 50 energy company’s global operations. She has held several roles directing public and stakeholder communications in the health care sector and was a regular contributor to The Boston Globe and The Washington Examiner.
Jenny Rosenberg’s bio can be found here.
Rachael Moore’s bio can be found here.
To speak with the principals, contact: Jenny Rosenberg, Founder, JTR Strategies (Jenny@jtrstrategies.com), and Rachael Lille Moore, Founder, Liberty Plain (firstname.lastname@example.org).