Jenny Rosenberg, Former Senior Obama Administration Official, Capitol Hill Veteran, Launches JTR Strategies
New consultancy to offer unique blend of aviation policy,
crisis management, and strategic communications expertise.
Washington, DC – Jenny Rosenberg, the former head of Aviation and International Affairs at the U.S. Department of Transportation under President Barack Obama, today announced the launch of a Washington, D.C.-based consultancy, JTR Strategies. Fresh from senior level roles in the Executive Branch and on Capitol Hill, where she served as a regulator, policymaker, and communications leader, Rosenberg offers clients an exceptionally experienced and creative partner with whom to tackle their federal government and public affairs challenges.
As Acting Assistant Secretary at DOT, Rosenberg shepherded several landmark route cases – including renewing daytime flights from the U.S. to Japan’s Tokyo Haneda airport and the historic restoration of flights to Havana and cities across Cuba. She was also the primary decision-maker on anti-trust immunity applications before the Department, ensured air service access to small communities through the Small Community Air Service Development Program and Essential Air Service program, and represented the U.S. government at transportation forums worldwide. As the Obama Administration’s co-lead on Open Skies negotiations, Rosenberg represented the U.S. in international discussions on fair competition and promoted competition and jobs by approving Norwegian Air International’s license application.
Prior to her position at DOT, Rosenberg served as Assistant Administrator for Communications at the Federal Aviation Administration (FAA) where she managed a team of nearly 100 professionals in steering the agency’s 24/7 public affairs team and corporate communications staff. Jenny managed the agency's responses to airplane accidents and incidents, and rocket launch mishaps and oversaw successful campaigns on General Aviation, NextGen Air Traffic Modernization, and public information campaigns involving the inclusion of drones into the National Air Space. Rosenberg was also an integral part of the team that developed the first unmanned aircraft registry and the B4UFLY app.
"I’m excited about building a practice that provides clients with both outside-the-box creativity and legitimate inside knowledge," said Rosenberg. "As a policy maker, I got to experience advocacy – both good and ineffective – on every side of every issue. Now, I’m ready to put those ‘lessons learned’ to work for my new clients."
Prior to her tenure in the Executive Branch, Rosenberg served in a number of senior level press roles on Capitol Hill, where she honed crisis communications, investigatory, and reputation building skills. Among other things, she led and managed the strategic and crisis communications activities around investigations related to contaminated prescription drugs, the 2008 financial crisis, federal government data breach, the unsafe manufacturing practices of a major auto company, and the Deep Horizon oil spill. Her positions on Capitol Hill included the following: