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JENNY ROSENBERG Founder Jenny Rosenberg brings nearly two decades of experience as a high-ranking executive branch and Capitol Hill official to JTR Strategies, which she founded in 2017. Throughout her career, Ms. Rosenberg has been involved in transportation and health policy and regulation, as well as government oversight, and public affairs. Working directly with Jenny, clients benefit from her expert understanding of the inner workings of federal government agencies, as well as the intersection of Capitol Hill, the Executive Branch, media, and K Street, which she draws upon to provide best in class counsel and create successful influencing strategies. Prior to launching JTR Strategies in Washington, DC, Jenny served in senior executive positions at the U.S. Department of Transportation (DOT) under President Obama including as the Acting Assistant Secretary for Aviation and International Affairs and as an Assistant Administrator at the Federal Aviation Administration (FAA). Her experience on Capitol Hill includes serving in senior positions on three high profile committees in the U.S. Senate and House of Representatives including the Senate Commerce Committee (Majority) and the Senate Appropriations Committee (Majority), and the House Oversight and Government Affairs Committee (Majority). She also served on the personal staffs of legendary transportation leaders, U.S. Senator Robert C. Byrd and U.S. Senator John D. “Jay” Rockefeller, both of West Virginia. Ms. Rosenberg has established herself as a highly respected and effective lobbyist and public affairs strategist, focusing the majority of her practice in transportation, health, legislative policy, and regulation. As a former official in the Obama-Biden Administration with a distinct regulatory and public affairs background, Jenny draws upon her experiences and relationships to help each of JTR Strategies' clients develop and drive tailored strategies focused on results. Jenny represents her clients before the Executive Branch and myriad congressional committees and offices. She also counsels clients on litigation matters, oversight issues, responses to congressional inquiries, regulatory filings, and testimony before congressional committees. |
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Transportation
As the Acting Assistant Secretary for Aviation and International Affairs at the U.S. Department of Transportation (DOT), Rosenberg was the federal government’s top aviation economic regulator, responsible for executing major international policy decisions on competition and trade. Rosenberg also served as the chief decision-maker for DOT on the Committee on Foreign Investment in the United States (CFIUS).
During her tenure at DOT, Rosenberg shepherded several landmark route cases – including renewing daytime flights from the U.S. to Japan’s Tokyo Haneda airport, and restoring flights after more than 50 years between the U.S. to Havana and cities across Cuba. She was also the decision-maker on anti-trust immunity applications before the Department. As the federal government’s co-lead on Open Skies negotiations, Rosenberg represented the Obama administration in international discussions on fair competition, and promoted competition and job creation by approving Norwegian Air International’s (NAI) license application. A longtime proponent of air service to small communities, she ensured ongoing investments from the Small Community Air Service Development Grant Program and Essential Air Service program. Rosenberg also represented the DOT and Obama administration throughout the world in forums such as International Civil Aviation Organization (ICAO) and the G7 Transport Ministers meeting. She led numerous bilateral and multilateral talks with foreign counterparts.
Rosenberg's aviation experience also includes serving as the Assistant Administrator for Communications at the Federal Aviation Administration (FAA). As the top communications professional at the FAA, she served as a key adviser to the FAA Administrator and played an integral role on the team that developed the first unmanned aircraft registry and UAS fly safe app, B4UFLY. Rosenberg also expanded the social media apparatus of the FAA to be a real-time information channel – directly linking the traveling public, pilots, general public, and media. Rosenberg oversaw successful campaigns on General Aviation, NextGen Air Traffic Modernization, and public information efforts involving the inclusion of drones into the National Air Space. Rosenberg managed a team of nearly 100 communications staff located in Washington, DC, and FAA offices nationwide.
During her tenure at DOT, Rosenberg shepherded several landmark route cases – including renewing daytime flights from the U.S. to Japan’s Tokyo Haneda airport, and restoring flights after more than 50 years between the U.S. to Havana and cities across Cuba. She was also the decision-maker on anti-trust immunity applications before the Department. As the federal government’s co-lead on Open Skies negotiations, Rosenberg represented the Obama administration in international discussions on fair competition, and promoted competition and job creation by approving Norwegian Air International’s (NAI) license application. A longtime proponent of air service to small communities, she ensured ongoing investments from the Small Community Air Service Development Grant Program and Essential Air Service program. Rosenberg also represented the DOT and Obama administration throughout the world in forums such as International Civil Aviation Organization (ICAO) and the G7 Transport Ministers meeting. She led numerous bilateral and multilateral talks with foreign counterparts.
Rosenberg's aviation experience also includes serving as the Assistant Administrator for Communications at the Federal Aviation Administration (FAA). As the top communications professional at the FAA, she served as a key adviser to the FAA Administrator and played an integral role on the team that developed the first unmanned aircraft registry and UAS fly safe app, B4UFLY. Rosenberg also expanded the social media apparatus of the FAA to be a real-time information channel – directly linking the traveling public, pilots, general public, and media. Rosenberg oversaw successful campaigns on General Aviation, NextGen Air Traffic Modernization, and public information efforts involving the inclusion of drones into the National Air Space. Rosenberg managed a team of nearly 100 communications staff located in Washington, DC, and FAA offices nationwide.
Health and Government Oversight
Prior to working at the FAA, Rosenberg served as Director of Communications to the Assistant Secretary for Health and the U.S. Surgeon General at the Department of Health and Human Services (HHS). In this position, she oversaw public affairs in the U.S. and internationally for several major public health initiatives, including the major national health challenges of tobacco use and reducing obesity rates. Rosenberg also worked on programs related to First Lady Michelle Obama’s Let’s Move! campaign. Rosenberg coordinated public health-related communications for the Secretary’s office with the Food and Drug Administration (FDA), National Institutes of Health (NIH), and Centers for Disease Control and Prevention (CDC). She advised on information campaigns related to drug shortages, public health and prevention, health literacy, and women’s and minority health.
Rosenberg also served in high-level communications roles on Capitol Hill, including leadership positions on major committees in the Senate and House of Representatives. She was Communications Director for the Senate Commerce Committee, Press Secretary for the Senate Appropriations Committee, and Communications Director for the main investigative committee in Congress – the Committee on Oversight and Government Reform in the U.S. House of Representatives. Prior to her government tenure, Jenny spent many years in the private and non-profit sectors focused on investor and media relations.
Rosenberg also served in high-level communications roles on Capitol Hill, including leadership positions on major committees in the Senate and House of Representatives. She was Communications Director for the Senate Commerce Committee, Press Secretary for the Senate Appropriations Committee, and Communications Director for the main investigative committee in Congress – the Committee on Oversight and Government Reform in the U.S. House of Representatives. Prior to her government tenure, Jenny spent many years in the private and non-profit sectors focused on investor and media relations.
Crisis, Reputation and Brand Management
On Capitol Hill and on the presidential campaign of then-Senator Barack Obama, she played a leading role in managing urgent communications and political crises, as well as steering the communications strategies for congressional oversight hearings and investigations. Rosenberg’s keen understanding of the media, strategic acumen, as well as her longstanding credibility with leading reporters and news operations, has been critical to her successes.
As Communications Director for the House Committee on Oversight and Government Reform and the Senate Commerce Committee, Jenny led and managed the strategic and crisis communications activities around investigations related to contaminated prescription drugs, the 2008 financial crisis, federal government data breach, the impact of the economic downturn on disadvantaged communities, safe manufacturing practices in the auto industry, and the Deep Horizon oil spill. Rosenberg also spearheaded strategic communications on major aviation issues, including the merger of American Airlines and U.S. Airways, and Unmanned Aircraft Systems (UAS) policy.
A native West Virginian, Rosenberg played a key role in managing the legacies of legendary “Mountain State” Senators Robert C. Byrd and John D. Rockefeller IV, and their remarkable careers in public service and representation of West Virginia in the U.S. Congress.
As Communications Director for the House Committee on Oversight and Government Reform and the Senate Commerce Committee, Jenny led and managed the strategic and crisis communications activities around investigations related to contaminated prescription drugs, the 2008 financial crisis, federal government data breach, the impact of the economic downturn on disadvantaged communities, safe manufacturing practices in the auto industry, and the Deep Horizon oil spill. Rosenberg also spearheaded strategic communications on major aviation issues, including the merger of American Airlines and U.S. Airways, and Unmanned Aircraft Systems (UAS) policy.
A native West Virginian, Rosenberg played a key role in managing the legacies of legendary “Mountain State” Senators Robert C. Byrd and John D. Rockefeller IV, and their remarkable careers in public service and representation of West Virginia in the U.S. Congress.