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JENNY ROSENBERG Founder Jenny Rosenberg brings nearly two decades of experience as a high-ranking executive branch and Capitol Hill official to JTR Strategies, which she founded in 2017. Throughout her career, Ms. Rosenberg has been involved in transportation and health policy and regulation, as well as government oversight, and public affairs. Working directly with Jenny, clients benefit from her expert understanding of the inner workings of federal government agencies, as well as the intersection of Capitol Hill, the Executive Branch, media, and K Street, which she draws upon to provide best in class counsel and create successful influencing strategies. Prior to launching JTR Strategies in Washington, DC, Jenny served in senior executive positions at the U.S. Department of Transportation (DOT) under President Obama including as the Acting Assistant Secretary for Aviation and International Affairs and as an Assistant Administrator at the Federal Aviation Administration (FAA). Her experience on Capitol Hill includes serving in senior positions on three high profile committees in the U.S. Senate and House of Representatives including the Senate Commerce Committee (Majority) and the Senate Appropriations Committee (Majority), and the House Oversight and Government Affairs Committee (Majority). She also served on the personal staffs of legendary transportation leaders, U.S. Senator Robert C. Byrd and U.S. Senator John D. “Jay” Rockefeller, both of West Virginia. Ms. Rosenberg has established herself as a highly respected and effective lobbyist and public affairs strategist, focusing the majority of her practice in transportation, health, trade policy, and regulation. Jenny represents her clients before the Executive Branch and myriad congressional committees and offices. She also counsels clients on oversight issues, responses to congressional inquiries, regulatory filings, and testimony before congressional committees. JTR Strategies is co-located and enjoys a strategic partnership with Thorn Run Partners, a leading bipartisan government and public affairs firm located in the Nation’s Capitol. JTR Strategies also enjoys a collaborative relationship with Liberty Plain Consulting and its founder, Rachael Moore, to provide clients enhanced crisis communications, reputation management and government oversight services. Comprehensive details about the relationship between JTR Strategies and Liberty Plain can be found here. |
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SUZI EMMERLING
Senior Advisor Suzi Emmerling joined JTR Strategies as Senior Advisor in January 2020. In this role, Suzi will expand JTR Strategies services to the west coast advising individual clients and coalitions on an array of issues at the federal and state levels.
Suzi brings a wealth of experience to JTR Strategies from working in the federal government as an appointee of President Obama, in the City of Los Angeles as Communications Director for Mayor Eric Garcetti, and as an alum of the Center for American Progress (CAP). Jenny and Suzi worked closely together during the Obama administration while serving in senior executive roles at the U.S. Department of Transportation. Their collaborative relationship centered on issues related to international transportation and aviation safety. As the Deputy Chief of Staff and Director of Public Affairs at the U.S. Department of Transportation, Suzi served on the executive leadership team and advised former Secretary Anthony Foxx on all transportation issues and crises before the department. During her time at DOT, Suzi worked closely with her counterparts in the White House on all major transportation and infrastructure-related rollouts and initiatives. She maintained close oversight of every mode of transportation to ensure that President Obama and Secretary Foxx’s priorities were implemented. Highlights include working with Jenny on reinstating commercial flights to Cuba and the FAA’s Drone Program, as well as Federal Automated Vehicle Policy, the 2015 Philadelphia Amtrak derailment, the Ladders of Opportunity initiative, movement of crude oil by rail, and the national Smart Cities Competition. Most recently, Suzi worked for the City of Los Angeles as the Director of Communications for Los Angeles Mayor Garcetti. Prior to joining the Obama Administration, Suzi worked on the 2013 Presidential Inaugural Committee, the 2012 Obama for America Campaign, and the Democratic National Convention Host Committee in Charlotte, North Carolina. She has been an advocate for progressive policies on the communications teams at the Center for American Progress and the BlueGreen Alliance in San Francisco, and as the Director of Development at the UCLA Fielding School of Public Health. Suzi is currently the Chief Communications Officer for The Eli and Edythe Broad Foundation in Los Angeles. |
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MARKE “HOOT” GIBSON (MAJ GEN RET)
Senior Advisor Marke “Hoot” Gibson (Maj Gen Ret) joined JTR Strategies in February 2021 as a Senior Advisor. In this role, Gen. Gibson advises clients on an array of issues including the safe and secure operations of unmanned aircraft systems (UAS) in both governmental and commercial areas of operations, counter UAS operations, NextGen, pilot training, and government contracting.
Gen. Gibson has more than four decades of extensive aviation experience and is a renowned expert in UAS integration. He brings a unique depth of experience from working in the federal government as a senior military officer focused on homeland aviation security issues following 9/11, and later serving as the Senior Advisor to the FAA for UAS Integration where he was Chair of the Interagency Executive Committee (EXCOM) for UAS integration and related security issues. Jenny Rosenberg and Gen. Gibson worked closely when he served as FAA Senior Advisor for UAS Integration. During this time, Gen. Gibson was involved in many of the early UAS regulatory initiatives that are now coming to fruition today. Following his FAA tenure, Gen. Gibson was the President and CEO of NUAIR (the Northeast UAS Airspace Integration Research Alliance, Inc.) in Syracuse, NY – one of seven federally designated UAS test sites in the US. In that role, Gibson directed the organization’s efforts to safely integrate UAS in the Northeast and Michigan, and provided testing opportunities for Advanced Air Mobility (AAM) and eVTOLs (electric vertical takeoff and landing aircraft). Gen. Gibson holds seats on several boards and serves as an advisor to a diverse set of high-tech companies involved in commercial space, artificial intelligence infrastructure, and UAS integration. He has spent several years as an independent consultant since leaving government service. Gen. Gibson is a graduate of the US Air Force Academy and received his MS degree in National Security Studies at the National War College. |
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RYAN LYNCH
Senior Associate An Obama administration appointee and former Los Angeles Metropolitan Transportation Authority (L.A. Metro) official, Ryan Lynch brings a wealth of experience in transportation and politics to JTR Strategies as Senior Associate.
Ryan served for eight years in various roles at the U.S. Department of Transportation (DOT) under former Secretaries Ray LaHood and Anthony Foxx. At the Federal Transit Administration (FTA), Ryan focused on the successful implementation of the American Recovery Act and managed strategic outreach with transit organizations, industry leaders, and state and local elected officials nationwide. Ryan also spent several years in the Office of the Secretary, leading a team that focused on promoting multimodal and interagency transportation and infrastructure initiatives in the US and abroad. While at L.A. Metro, Ryan led high-profile public affairs initiatives to change the perception of Los Angeles as “just a car city” and highlight more equitable access for all communities to transportation options. Additionally, Ryan worked with agency senior leadership, local elected officials, and community stakeholders to build support for, and increase usage of, various modes of public transportation in Los Angeles. Ryan can be reached at ryan@jtrstrategies.com. |
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Transporation
As the Acting Assistant Secretary for Aviation and International Affairs at the U.S. Department of Transportation (DOT), Rosenberg was the federal government’s top aviation economic regulator, responsible for executing major international policy decisions on competition and trade. Rosenberg also served as the chief decision-maker for DOT on the Committee on Foreign Investment in the United States (CFIUS).
During her tenure at DOT, Rosenberg shepherded several landmark route cases – including renewing daytime flights from the U.S. to Japan’s Tokyo Haneda airport, and restoring flights after more than 50 years between the U.S. to Havana and cities across Cuba. She was also the decision-maker on anti-trust immunity applications before the Department. As the federal government’s co-lead on Open Skies negotiations, Rosenberg represented the Obama administration in international discussions on fair competition, and promoted competition and job creation by approving Norwegian Air International’s (NAI) license application. A longtime proponent of air service to small communities, she ensured ongoing investments from the Small Community Air Service Development Grant Program and Essential Air Service program. Rosenberg also represented the DOT and Obama administration throughout the world in forums such as International Civil Aviation Organization (ICAO) and the G7 Transport Ministers meeting. She led numerous bilateral and multilateral talks with foreign counterparts.
Rosenberg's aviation experience also includes serving as the Assistant Administrator for Communications at the Federal Aviation Administration (FAA). As the top communications professional at the FAA, she served as a key adviser to the FAA Administrator and played an integral role on the team that developed the first unmanned aircraft registry and UAS fly safe app, B4UFLY. Rosenberg also expanded the social media apparatus of the FAA to be a real-time information channel – directly linking the traveling public, pilots, general public, and media. Rosenberg oversaw successful campaigns on General Aviation, NextGen Air Traffic Modernization, and public information efforts involving the inclusion of drones into the National Air Space. Rosenberg managed a team of nearly 100 communications staff located in Washington, DC, and FAA offices nationwide.
During her tenure at DOT, Rosenberg shepherded several landmark route cases – including renewing daytime flights from the U.S. to Japan’s Tokyo Haneda airport, and restoring flights after more than 50 years between the U.S. to Havana and cities across Cuba. She was also the decision-maker on anti-trust immunity applications before the Department. As the federal government’s co-lead on Open Skies negotiations, Rosenberg represented the Obama administration in international discussions on fair competition, and promoted competition and job creation by approving Norwegian Air International’s (NAI) license application. A longtime proponent of air service to small communities, she ensured ongoing investments from the Small Community Air Service Development Grant Program and Essential Air Service program. Rosenberg also represented the DOT and Obama administration throughout the world in forums such as International Civil Aviation Organization (ICAO) and the G7 Transport Ministers meeting. She led numerous bilateral and multilateral talks with foreign counterparts.
Rosenberg's aviation experience also includes serving as the Assistant Administrator for Communications at the Federal Aviation Administration (FAA). As the top communications professional at the FAA, she served as a key adviser to the FAA Administrator and played an integral role on the team that developed the first unmanned aircraft registry and UAS fly safe app, B4UFLY. Rosenberg also expanded the social media apparatus of the FAA to be a real-time information channel – directly linking the traveling public, pilots, general public, and media. Rosenberg oversaw successful campaigns on General Aviation, NextGen Air Traffic Modernization, and public information efforts involving the inclusion of drones into the National Air Space. Rosenberg managed a team of nearly 100 communications staff located in Washington, DC, and FAA offices nationwide.
Health and Government Oversight
Prior to working at the FAA, Rosenberg served as Director of Communications to the Assistant Secretary for Health and the U.S. Surgeon General at the Department of Health and Human Services (HHS). In this position, she oversaw public affairs in the U.S. and internationally for several major public health initiatives, including the major national health challenges of tobacco use and reducing obesity rates. Rosenberg also worked on programs related to First Lady Michelle Obama’s Let’s Move! campaign. Rosenberg coordinated public health-related communications for the Secretary’s office with the Food and Drug Administration (FDA), National Institutes of Health (NIH), and Centers for Disease Control and Prevention (CDC). She advised on information campaigns related to drug shortages, public health and prevention, health literacy, and women’s and minority health.
Rosenberg also served in high-level communications roles on Capitol Hill, including leadership positions on major committees in the Senate and House of Representatives. She was Communications Director for the Senate Commerce Committee, Press Secretary for the Senate Appropriations Committee, and Communications Director for the main investigative committee in Congress – the Committee on Oversight and Government Reform in the U.S. House of Representatives. Prior to her government tenure, Jenny spent many years in the private and non-profit sectors focused on investor and media relations.
Rosenberg also served in high-level communications roles on Capitol Hill, including leadership positions on major committees in the Senate and House of Representatives. She was Communications Director for the Senate Commerce Committee, Press Secretary for the Senate Appropriations Committee, and Communications Director for the main investigative committee in Congress – the Committee on Oversight and Government Reform in the U.S. House of Representatives. Prior to her government tenure, Jenny spent many years in the private and non-profit sectors focused on investor and media relations.
Crisis, Reputation and Brand Management
On Capitol Hill and on the presidential campaign of then-Senator Barack Obama, she played a leading role in managing urgent communications and political crises, as well as steering the communications strategies for congressional oversight hearings and investigations. Rosenberg’s keen understanding of the media, strategic acumen, as well as her longstanding credibility with leading reporters and news operations, has been critical to her successes.
As Communications Director for the House Committee on Oversight and Government Reform and the Senate Commerce Committee, Jenny led and managed the strategic and crisis communications activities around investigations related to contaminated prescription drugs, the 2008 financial crisis, federal government data breach, the impact of the economic downturn on disadvantaged communities, safe manufacturing practices in the auto industry, and the Deep Horizon oil spill. Rosenberg also spearheaded strategic communications on major aviation issues, including the merger of American Airlines and U.S. Airways, and Unmanned Aircraft Systems (UAS) policy.
A native West Virginian, Rosenberg played a key role in managing the legacies of legendary “Mountain State” Senators Robert C. Byrd and John D. Rockefeller IV, and their remarkable careers in public service and representation of West Virginia in the U.S. Congress.
As Communications Director for the House Committee on Oversight and Government Reform and the Senate Commerce Committee, Jenny led and managed the strategic and crisis communications activities around investigations related to contaminated prescription drugs, the 2008 financial crisis, federal government data breach, the impact of the economic downturn on disadvantaged communities, safe manufacturing practices in the auto industry, and the Deep Horizon oil spill. Rosenberg also spearheaded strategic communications on major aviation issues, including the merger of American Airlines and U.S. Airways, and Unmanned Aircraft Systems (UAS) policy.
A native West Virginian, Rosenberg played a key role in managing the legacies of legendary “Mountain State” Senators Robert C. Byrd and John D. Rockefeller IV, and their remarkable careers in public service and representation of West Virginia in the U.S. Congress.